More Campers Ventured Out in 2022, Most Plan to Continue Camping in Future
Kampgrounds of America Inc.’s January Research Report indicates that an additional 1.5 million households camped in 2022
BILLINGS, Mont. (Jan. 31, 2023) –The Kampgrounds of America, Inc. (KOA) Monthly Research Report – January 2023 Edition offers a provisional look at the prior year in which more people camped than ever. According to the latest research, camping exceeded a record 2021 by 1.5 million households. Released ahead of Kampgrounds of America, Inc.’s annual North American Camping Report, available this spring, the latest edition of the monthly report shared that camping is more vital than ever amidst economic and life stressors.
According to the report, it is estimated that 30% of campers in 2022 joined the activity in 2021 or 2022. While some (13%) share that they began camping as a direct result of COVID-19, most (17%) cite other reasons for choosing to camp for the first time. In 2022, 11% of camping households were new campers. In all, 41% of camping households in 2022 were relatively new to camping as a form of leisure travel, having camped for the first time over the last three years.
“Over the past several years, we have seen dramatic increases in new campers,” said Whitney Scott, senior vice president of strategy at Kampgrounds of America, Inc. “People are looking for modes of travel that fit their lifestyle and improve their daily lives. Camping provides that for a growing number of travelers, and we don’t see that slowing down.”
Painting a healthy outlook, most households that camped over the last year indicate they plan to include camping in future travel (74%). Notably, 45% will have booked their camping trips or be in the planning stages for 2023.
Mental health appears to be one reason for the continued popularity of camping. Six-in-ten campers share that camping helps improve their mental health. Additionally, 54% say that camping induces less anxiety than other forms of travel.
Shifting economic factors over the course of 2022 also played a role in how people camped. In fact, 64% of campers camped more or replaced other types of travel with camping during the last year. Similarly, 64% said camping was a more viable travel option during economic uncertainty.
“Camping is proving to be a top choice for travel amidst uncertainty,” Scott said. “People have faced a multitude of stressors in 2022 and camping trips proved to be a solution for many. We’re seeing the perseverance of campers as they make camping a continual priority as a leisure activity.”
The January report also shared the way campers explored in 2022. Most (54%) tented as their primary camping accommodation, while 26% and 17% utilized RVs or accommodations, like cabins, respectively. Campers also tried many things for the first time during the year, including glamping (21%), snowbirding (21%) and staying at a private campground (20%)
To view the full findings of the KOA Monthly Research Report – January 2023 Edition, past and future editions, and review the research methodology, visit the KOA Press Room.
ABOUT KAMPGROUNDS OF AMERICA
Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open to the public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.
ABOUT CAIRN CONSULTING GROUP
Cairn Consulting Group is a market research firm with extensive experience in the hospitality and services industries. For the past several years, Cairn Consulting Group has worked with organizations in both indoor and outdoor hospitality, including the gaming/casino areas, food services/restaurant space, accommodations, travel/tourism and the products and services that are a part of the hospitality industry. The organization also serves clients in branding/brand positioning efforts, evaluating consumer behavior, public opinion & policy and product development.