Winter Camping Extends Camping Season to Year-Round Activity
Kampgrounds of America Inc.’s October Research Report projects strong October camping, increase in campers this winter by 1.3 million households
BILLINGS, Mont. (Oct. 25, 2022) – The KOA Monthly Research Report – October Edition projects that 8.2 million households are planning to camp this winter. This is a sizeable increase over the 6.9 million households that winter camped in 2021, a growth of 19% in just one year. The increase in winter camping builds on the overall popularity of camping reported in Kampgrounds of America, Inc.’s (KOA) annual North American Camping Report released in April.
Of October respondents, 37% say they will probably or definitely take a camping trip this winter. All in, 1.3 million more households indicate they plan to winter camp compared to last year. This coincides with one-in-four campers saying they plan to take more trips the remainder of the year when compared to 2021.
“The growth of interest in camping during the colder months points to just how much the industry is growing and changing,” said Whitney Scott, chief marketing officer of Kampgrounds of America. “We are seeing alternative and more experiential activation of camping – it’s no longer a seasonal activity.”
Long-term snowbird camping, conversely, is expected to see a slight drop in participation. This year nearly 2.2 million households plan to snowbird compared to just over 2.4 million who participated in snowbird camping in 2021. Long-term snowbirds represent 7% of the overall camping market.
“Even though it’s small, the predicted decline in snowbird business is something that we’re actively monitoring,” Scott said. “We need to consider the services and amenities we provide long-term guests so we can retain current snowbirds and attract new entrants. It’s an opportunity to refine our offerings to expand this market into non-traditional audiences.”
The October report also projects that 9.7 million households plan to camp during October. Notably, only 14% of campers say they have completed their camping season.
To view the full findings of the KOA Monthly Research Report – October Edition, past and future editions, and review the research methodology, visit the KOA Press Room.
ABOUT KAMPGROUNDS OF AMERICA
Kampgrounds of America, currently celebrating its 60th year of operations, is the definitive leader in outdoor hospitality. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open to the public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Literally meaning ‘Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience. For more information, visit KOA.com and TerramorOutdoorResort.com.
ABOUT CAIRN CONSULTING GROUP
Cairn Consulting Group is a market research firm with extensive experience in the hospitality and services industries. For the past several years, Cairn Consulting Group has worked with organizations in both indoor and outdoor hospitality, including the gaming/casino areas, food services/restaurant space, accommodations, travel/tourism and the products and services that are a part of the hospitality industry. The organization also serves clients in branding/brand positioning efforts, evaluating consumer behavior, public opinion & policy and product development.