You can't argue with the facts:

• One in 10 households own a recreation vehicle.



• Nearly 25% of North Americans say they have camped in the past 12 months.



• Camping is now the most popular "soft" adventure activity among Baby Boomers (74%) and Generation Xers (75%).*



• There are more than 12 million recreation vehicles on the roads in the U.S.



• The number of households owning recreation vehicles is projected to rise to 10.4 million by 2010, a gain of 21%.



• RV manufacturers are projecting a huge growth in RV shipments this year.



• More than one-third of U.S. households with children under 17 say they have camped in the past 12 months.